OUR MISSION
Service without standards isn’t service at all. At Frontline, we refuse to cut corners or lower our standards. We are propelled by our relentless drive to do the right thing and take care of our ‘own’ — every team member, every customer, every time. We are Frontline. Keep moving, we’ll cover your six.
“We’ll Cover Your Six.”
“I’ve been in countless firefights in the scorching heat of Afghanistan. In those moments, I learned what it means to watch the backs of the men to your left and right, stay calm under pressure, and fight with everything you’ve got — no excuses, no complaining. That fighting spirit is what I’ve carried into Frontline Appliances, and it’s what I work to instill in every member of our team.”
— Founder
Why We Exist
Frontline Appliances was founded by a combat Marine — someone who knows what it means to show up under pressure and follow through when it matters most.
After serving in the infantry with deployments to Afghanistan, our founder came home and noticed something: too many companies in the trades lacked the grit and accountability people deserve. In the military, you don’t pass the buck. You take extreme ownership. And that’s what this company was built on.
What “Covering Your Six” Means to Us
In the military, “covering your six” means watching your back.
To us, it means:
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Showing up when we say we will
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Owning our work from start to finish
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Doing everything we can to get it right the first time
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And if we don’t? We take full responsibility and make it right — fast
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Never leaving you in the dark or stranded
At Frontline, you're not just getting an appliance repair — you’re getting a team that treats your home like a mission. You can count on us, because that’s how we were trained.
🪖 The Frontline Standard
In the military — especially in the infantry — there’s no room for shortcuts. That mindset is in our DNA.
We show up prepared, take pride in our work, and hold ourselves to a higher standard — because that’s what we were trained to do.
Whether it’s an install, a diagnosis, or a full repair, we treat every home like a mission: do it right, do it with integrity, and leave it better than we found it.
"I still remember a combat patrol during my second deployment in Afghanistan. I was leading my team, and our platoon commander joined us that day. At one point, I chose a route that was easier to walk — and he stopped me. He gave me a hard reality check right there in the field: the easy path is often the most dangerous. The enemy expects us to take it.
That moment stuck with me. It reminded me how important it is to stay sharp, stay humble, and hold each other accountable. That day, my commander might’ve saved my life — and it reinforced something I carry with me to this day: we don’t avoid hard things just because they’re hard. We take the tougher path, because that’s where discipline lives."
We’re Not Just a Service — We’re Your Frontline
Whether you're dealing with a broken appliance, a warranty issue, or just need things done the right way — we’re here to help, and we’ve got your six.
